Atelier is an arts-driven private members club, set to open its first set of doors in London in Spring 2020. We set out to develop an identity that stood on its own within a crowded marketplace, but humble enough to allow for the space, its impressive collection of art, and a diverse patronage to take the spotlight. Along with a confident wordmark, Hello Comrade created a provocative suite of brand articles, including a rich color palette, character-driven art direction, and luxurious collateral pieces to match the house.