About us

Our mission is to build the next generation of outspoken and enduring brands.

We design holistic brands. Identities that are more than the sum of their parts. We don’t design logos, we design systems. The complete brand package. A strong brandmark is nothing without all the other pieces of the package. Our brand systems take into account every element, expression, and touch-point of the brand — for now and the future.

The collective is built upon a network of highly-experienced brand designers, digital experts, strategists, and web engineers from around the globe. ©Hello Comrade is headquartered in Amsterdam, The Netherlands and operates worldwide.

Discover > Research > Concept > Refine > Finalize > Publish

We are in the business of creating friction. A business that tries to serve everyone, equally, is remembered by none. Strong brands, original brands, loyalty-worthy brands are opinionated. We want to build brands with a distinct point-of-view and a voice powerful enough to own it. Trend-setters, not trend-followers. It starts with strong strategy, followed by creative conviction and tireless execution.

We follow the principle of egoless design. We’re not here to design to our ego. Or yours, for that matter (assuming you’re a potential client). We design for the brand audience. The end user. How we understand that target and what will appeal to them takes research and strategy. Before any sketches are drawn or concepts delivered, we dig into the mind of the market and audience personas. This discovery phase is a required jumping-off point for every identity engagement.

Opinionated

Agile

Considered

Humble

Collaborative