Amo Tequila is an industry-shifting, handcrafted tequila twice-distilled before being infused with orange and cinnamon, giving this reposado tequila a sweet flavor and smooth texture. Born from a moment of inspiration in a local Spanish bar, the flavors are transformative, turning the familiar into something extraordinary — a sip worth sharing with the world. Amo is a tribute to that serendipitous discovery and the joyous spirit of exploration.
- Services
Brand identity
Art direction
Packaging
Website design
Development
- Design Team
Spencer Woolcott
Saxon Campbell
- Photography
Ryan Duffin
- Prop Stylist
Sasha Veryovka
The brand identity and visual expression was inspired by the founders' aim in creating more than just a drink; but rather creating robust and memorable experiences. While celebrating the liquor's rich Mexican origins, we looked at speaking to the future of the market and clientele — big flavors, bold design, and outspoken visual language.
