Atelier is an arts-driven private members club, which launched in London in Spring 2020. Along with access to a premier social space, members automatically gain part ownership of the club’s valuable art collection.
- Services
Brand identity
Art direction
Website design
Collateral design
- Design Team
Spencer Woolcott
Saxon Campbell
Atelier approached ©Hello Comrade with a goal to develop a brand with a fresh take in a well-worn London sector: a private club. That simple idea was the foundation for the brand strategy. Modern-classic. Uniquely-familiar. A ‘feeling’ over form. ©HC set out to develop an identity that stood on its own within a crowded marketplace, but humble enough to allow for the space, its impressive collection of art, and a diverse patronage to take the spotlight.
