The Bose QuietComfort Earbuds "Dewdrop Mints" seeding tin on a teal surface beside a diner tray holding a black coffee, a half-eaten croissant, sugar packets, and a guest check.

Bose QuietComfort Earbuds in Dewdrop Mint aren't just a new colorway. They're a statement: that premium noise cancellation can feel as fresh as it sounds. The challenge was launching a limited-edition color drop in a way that cut through a crowded consumer electronics landscape and gave the product a cultural moment worth talking about.

  • Services

    Concept design

    Packaging design

    Art direction
  • Design Team

    Spencer Woolcott

    André Pimentel Santos

    Yuli Maher

    Chess Brück

    Ashleigh Brennan

    Matthew van Ede van der Pals
  • Photographer

    Yuhsing Lin
  • Set Designer

    Lacey Voss

We partnered with Bose to conceive and produce a seeding campaign aimed to generate awareness for the audio company's newest colorway: Dewdrop Mint. The result was the Dewdrop Mints tin, a limited-edition seeding package designed to look exactly like a hard mints container, complete with a spoof nutrition label. Inside, the QuietComfort Earbuds and charging case sat nestled in mint-green foam, underneath a lid that read: "Something fresh just dropped." The campaign photography placed the tin in deliberately mundane, everyday contexts: a diner tray, a grocery bag, a handbag spill, a denim jacket. Ordinary moments made extraordinary by what was hiding inside them.

The Bose Dewdrop Mints tin inside a translucent plastic grocery bag alongside a green glass bottle and green celery stalks, shot against a pale mint background.
Front and back of the Bose Dewdrop Mints tin embedded in a sheet of ice with mint leaves frozen beneath the surface. The back panel displays a spoof nutrition label listing "Total Noise 0g," "Background Chatter 0mg," and "Total Immersion 100%."
Top-down view of the Bose Dewdrop Mints seeding box opened flat, revealing the mint tin at center on a navy interior printed with "Something Fresh Just Dropped." Branded tissue paper curls out from both ends.
The Bose Dewdrop Mints tin half-tucked into an open tan leather bag, surrounded by spilled contents: a set of keys, two lip products, a mint-green comb, and olive-tinted sunglasses.
the open Bose QuietComfort Earbuds charging case resting on a cluttered briefcase filled with papers, a crossword, and a calculator.
Bose QuietComfort Earbuds in Dewdrop Mint colorway. The open charging case sits in the foreground with both earbuds seated inside; the closed case lid rests behind it on a light blue surface.
The Bose Dewdrop Mints seeding tin open on a teal background. The dark navy lid reads "Something Fresh Just Dropped — The Bose QuietComfort Earbuds in Dewdrop Mint. Cool, clear, and curiously strong sound." The earbuds and charging case sit nestled in mint-colored foam below.
the open seeding tin stacked on top of the closed Dewdrop Mints tin, with the charging case and individual earbuds displayed inside the upper tray.