Overhead flatlay of the Bose Soundlink Micro in Petal Pink surrounded by a dense spread of Valentine's gummy candies in red, pink, and white heart shapes.

We partnered with Bose to develop a limited influencer mailer celebrating the launch of Petal Pink, Bose's newest Soundlink Micro colorway — bringing in BonBon, the Swedish candy brand, as a collaborator. A soft, sugared hue flecked with color, Petal Pink made a Valentine's Day tie-in feel like an obvious next step. The concept was direct: a larger-than-life candy wrapper, precision-engineered with folded ends that mirror the gathered silhouette of an oversized sweet, enclosing the Soundlink Micro in Petal Pink alongside a curated Valentine's Candy Mix from BonBon.

  • Services

    Concept design

    Packaging design

    Art direction
  • Design Team

    Spencer Woolcott

    Matthew van Ede van der Pals

    André Pimentel Santos
  • Photographer

    Aleck Venegas
  • Set Designer

    Sasha Veryovka
  • Digi Tech

    Ryan Schostak
  • Photo Assistance

    Eric Lin
    Kevin Kessler

The central idea was deceptively simple: what if the packaging was the candy? Rather than place the product inside a conventional gift box, we wrapped it. A large-format candy wrapper — engineered with precision folds to mimic the gathered, twisted silhouette of an oversized sweet — enclosed both the Soundlink Micro in Petal Pink and a curated Valentine's Candy Mix from BonBon.

Three Bose × BonBon candy wrapper mailers stacked at varying angles, showing the full sculptural form with fanned paper ends and navy ribbon ties against a deep rose backdrop.
Close-up of three stacked Bose × BonBon candy wrapper mailers in pink, with engineered petal folds at each end tied with deep navy satin ribbon.
Bose Soundlink Micro in Petal Pink perched above a crystal coupe glass filled with Valentine's gummy candies, set against a deep red velvet curtain.
Overhead flatlay of the Bose Soundlink Micro in Petal Pink surrounded by a dense spread of Valentine's gummy candies in red, pink, and white heart shapes.
Overhead view of the fully opened Bose × BonBon candy wrapper mailer, its metallic pink interior and fanned paper ends splayed flat, revealing the inner gift box with the Soundlink Micro and BonBon candy box side by side.
Bose Soundlink Micro in Petal Pink nestled among heart-shaped and assorted Valentine's gummy candies inside a clear cellophane bag, tied at the top.