Night & Day is a functional drinks brand designed for the modern social lifestyle. Made for those who live fast, stay out late, and still show up the next day. Engineered for hydration, recovery, and all-day performance, the initial product line includes two flavors of still hydration drinks enriched with vitamins, electrolytes, and cognitive-supporting ingredients. Positioned at the intersection of nightlife, wellness, and youth culture, Night & Day redefines what it means to party smart—offering next-gen beverages for pre-game, main event, and morning-after rituals.
- Services
Brand identity
Art direction
Packaging design
- Creative Director & Designer
Spencer Woolcott
- Brand Design Partner
Matthew van Ede van der Pals
- Product Photographer
Maciek Miloch
We partnered with Night & Day from the ground up to develop a bold, disruptive brand identity and packaging system built to stand out in clubs, festivals, and cultural moments. Our scope included visual identity design, art direction, and a comprehensive packaging suite spanning multiple product types and formats (some not yet announced). From early discovery sessions through to production-ready dielines, we helped translate the founder’s vision into a dynamic visual world—balancing premium simplicity with nightlife energy. The result is a brand that feels both functional and iconic, with design that looks as good under a UV strobe as it does in your fridge.
