Highline Wellness was at a critical juncture. Poised for rapid growth and boasting a fan base of loyal users, but not packaged for the big leagues. Our goal was to elevate the company to the next level, while still honoring its current customers. Inspired by the idea of spirited buoyancy and weightless joy, we went about redesigning the brand from the ground up—a new, more sophisticated identity; fresh and welcoming brand voice; airier color palette; clean packaging; and a more modern, friendly website. Elevate to the Highline.