Highline Wellness is a New York City-based CBD brand on a mission to make a more pleasant world, one dose at a time. Highline provides natural, affordable, and effective CBD supplements to give everyone access to a happier, healthier, and more peaceful state of mind and body.
- Services
Brand identity
Art direction
Packaging
Website design
Development
- Lead Studio
Saxon Campbell LLC
- Design Team
Spencer Woolcott
Saxon Campbell
- Strategy Agency
Farrynheight
Highline Wellness was at a critical juncture. Poised for rapid growth and boasting a fan base of loyal users, but not packaged for the big leagues. Our goal was to elevate the company to the next level, while still honoring its current customers. Inspired by the idea of spirited buoyancy and weightless joy, we went about redesigning the brand from the ground up—a new, more sophisticated identity; fresh and welcoming brand voice; airier color palette; clean packaging; and a more modern, friendly website. Elevate to the Highline.
