woman behind glass door

Meet Hotel Wren, a boutique hotel concept in the heart of Prague. For when you want the feeling of home when you’re away. But better. More than four walls and a bed. A place of distinction. A getaway to style, comfort, and play. Welcome back home.

  • Services

    Brand design

    Art Direction

    Naming

  • Design & Direction

    Spencer Woolcott

For this conceptual project, we crafted a brand identity that harmonizes the building’s rich heritage with its stylish, modern refurbishments. Inspired by the unique blend of brutalist and mid-century modern elements, we developed a visual language that reflects both historical depth and contemporary elegance. Drawing from the hotel’s materials palette—such as original iron banisters, metal mesh laminated glass, vintage wood furnishings, and Italian terrazzo tile—we created a brand aesthetic that exudes warmth, sophistication, and a subtle nod to the past. The resulting design encapsulates Hotel Wren’s essence: a timelessly chic space that honors its roots while welcoming modern luxury.

Illustration of white cartoon creatures and blue logo
paper with HotelWren written on it laying wooden chair
staircase made of cement inside old building
shot of only shoes and bottom of tote bag
paper card laying on ceramic plate
paper card with illustrations and HotelWren written on it
blue tote bag on black background
woman laying upside down in leather chair
black sweatshirt with Hotel Wren written on it
man wearing black sweatshirt and blue cap
paper with illustrations and cut figs on top
two logos in white on black background
white paper coffee bag with CafeWren logo
white retail sign with CafeWren written on it.
outdoor chairs on terrazzo tile
paper laying on terrazzo tile floor
business card on plate of black tea
shot of espresso on top of business card
typography samples for hotel signage
cardstock with blue flower illustration
man wearing black t-shirt with flower illustration on back
brand color palette
rear of vintage car with poster on top
tote bag with illustration of cartoon creatures and logo
image of concrete stairs next to scan of black company letterhead