Meet Hotel Wren, a boutique hotel concept in the heart of Prague. For when you want the feeling of home when you’re away. But better. More than four walls and a bed. A place of distinction. A getaway to style, comfort, and play. Welcome back home.
- Services
Brand design
Art Direction
Naming
- Design & Direction
Spencer Woolcott
For this conceptual project, we crafted a brand identity that harmonizes the building’s rich heritage with its stylish, modern refurbishments. Inspired by the unique blend of brutalist and mid-century modern elements, we developed a visual language that reflects both historical depth and contemporary elegance. Drawing from the hotel’s materials palette—such as original iron banisters, metal mesh laminated glass, vintage wood furnishings, and Italian terrazzo tile—we created a brand aesthetic that exudes warmth, sophistication, and a subtle nod to the past. The resulting design encapsulates Hotel Wren’s essence: a timelessly chic space that honors its roots while welcoming modern luxury.
