Jennifer Fisher is an influential New York-based jewelry brand. Founded by designer Jennifer Fisher, dubbed “The Queen of Hoops” by the New York Times. Jennifer Fisher's jewelry is often seen on celebrities such as Hailey Bieber, Zendaya, Beyoncé, Rihanna, Jennifer Lopez, and Michelle Obama, among hundreds more.
- Services
Digital identity
Art direction
Website design
Development
- Design Team
Spencer Woolcott
Saxon Campbell
- Web Development
Tinloof
Hello Comrade was hired to reimagine its digital presence. Since the company's launch nearly two decades ago, the brand's styleguide — and more importantly, webshop — had begun to be weighed down from years of digital detritus. Over a seven month engagement, ©Hello Comrade helped reshaped the company's digital styleguide and relaunch Jennifer Fisher 2.0 with a rebuilt e-commerce platform. Along with retooling the digital identity, Hello Comrade introduced new art direction, type system, and social media aesthetic.
