Reulay is an immersive virtual therapeutic platform that uses AI-driven machine learning to provide personalized programs. Designed to reduce stress and anxiety, the experience can be an effective solution for businesses, sports organizations, and first-responders.
- Services
Brand identity
Art direction
Website design
- Design Team
Spencer Woolcott
Saxon Campbell
Our rebrand centered on three key elements that reflected the company’s values: Mind (brain-based science), Body (reducing stress and anxiety), Soul (compassion for humanity). These three pillars are expressed directly in the company’s geometric “R” brandmark, brand voice, and imagery. Art direction was inspired by nature, one of the main therapeutic experiences of the platform.