SPYRE™ is a performance drink engineered for the modern athlete—clear, lightly sparkling, and built without compromise. Where most performance products force a choice between efficacy and experience, SPYRE collapses that tension entirely: complete protein, essential electrolytes, and clean caffeine, all in a single bottle. No chalkiness. No filler. Just a clean, refreshing formula that delivers on hydration, energy, and recovery in equal measure.
- Services
Brand identity
Packaging design
Art direction
- Design Team
Spencer Woolcott
Saxon Campbell
- Photographer
Yuhsing Lin
- Set Designer
Kelsi Windmiller
We partnered with SPYRE™ to build a brand identity from the ground up—one capable of carrying the dual weight of scientific credibility and raw athletic energy. Our scope spanned brand identity, packaging design, art direction, and product photography. The visual world we developed translates the brand's core pillars—hydration, energy, and fuel—into a design language that feels precise, kinetic, and clean. We worked to foreground SPYRE's most novel quality: a clear, refreshing protein drink that performs like a serious sports supplement but drinks like nothing else in the category.
